Understanding 13 types of graphic design will enhance your creative knowledge. From advertising to typography, these types stand as effective ways to convey perfect ideas through visual communication. So, what styles do you want to make? Let’s delve into the categories below!
Key Takeaways:
Here are the best graphic design styles to follow.
Advertising design is purposefully crafted to promote products, services, or ideas. To be effective, it must be visually striking, easy to understand, and memorable. Its goal is to capture attention instantly and drive the audience to take action.
Using quirky imagery, vibrant colors, and a dynamic layout can help drive engagement. Advertising design can be applied across various media like billboards, magazines, brochures, flyers, postcards, and newspapers.
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At its core, packaging design should be displayed artistically through unique color schemes, typography, and imagery to make a product stand out on the shelf and connect with a target audience. For example, the Coca-Cola bottle’s distinctive red hue and cursive lettering make it easily recognized.
The next 13 types of graphic design go to publication layouts. It’s the best way to create visually appealing and engaging layouts for books, magazines, newspapers, journals, comics, and product catalogs. While it looks simple, publication design encompasses image, color, and typography into a harmonious composition.
EGD (Environmental Graphic Design), widely known as architecture signage, is a multifaceted field that combines creativity and information at once.
It’s a silent storyteller that guides people to hassle-free interactions through various elements, like color, patterns, and typeface. For example, a mall uses helpful signage to let visitors know where to go for the toilet, restaurant, stores, or parking area.
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In the world of design, user interface (UI) occupies the most modern design and deals with visual and interactive aspects like buttons, text, fields, or images to enhance user-centricity. One of the 13 types of graphic design includes menu-driven interfaces in software and the process of signing in to or logging into accounts.
Compared to UI, web design shapes the entire look and functionality of a website. It forces you to create consistent and interactive sites by developing a sense of rhythm on the page. Try to make a better balance of color, layout, and typography.
For instance, Apple’s website exemplifies the effective use of white space to highlight key elements like product images and call-to-action buttons.
Simply put, motion graphics is information-based moving visual art. According to Studiobinder, it uses the combination of text, image, and animation to convey information through video creation. This style is widely used in digital media products such as movie trailers, title credits, music videos, and billboards.
The other one of 13 types of graphic design is animation. It displays narrative visuals with special effects to create an artistic illusion. It’s typically used in digital advertisements, educational videos, social media content, and TV shows.
Often mistaken for motion graphics, animation involves various techniques to create moving images that are often storytelling-focused, while motion graphics focus on animating graphic elements like text and shapes, typically without a narrative component.
While art and illustration are vastly different, they both form a harmony to create unique yet informative artwork. Here, the designer should convey ideas into visuals through art drawing concepts. You can use art and illustration concepts for various design projects, such as magazine covers, album covers, and fine arts.
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At this point, a designer can use both quirky vectors and symbols to represent a brand’s identity through sophisticated graphics. Remember to fit the icon’s shape and size in balance to make your brand’s logo visible, even from a distance. For instance, the recognizable and memorable touch of Nike’s logo.
Tech Target defines an infographic as data collection presented graphically. Interestingly, it can transform complex data into one image only, making it a great idea to create concise projects. Designers mostly use infographic style for business reports, scientific articles, and survey results.
A well-done game design encompasses vibrant images, bold text, immersive art, and visual effects for enjoyable user experiences. While it looks visually appealing, this design has a high accessibility at once. For example, Monument Valley has the perfect game layout of stunning graphics.
Generally, typography design is all about font arrangement in artistic ways. With many styles available, the font should be readable, consistent, and eye-pleasing to foster return traffic from viewers. For instance, a bold typeface on a magazine’s headline and a cursive font for street art.
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Each project spots diverse needs, and 13 types of graphic design serve a unique solution. The many types of graphic design will balance your project with beauty and usability through effective visual communication. However, there’s no perfect graphic design without prompt typography. For a high-quality graphic design font collection, check out more on the Zarma Type website. Here, you’ll get unlimited blog usage with a one-time purchase and lifetime access by convenience.
