The 12 principles of graphic design are the standard criteria within design. It consists of a building block that guides every visual choice. While creating balance and harmony in visual composition, graphic design principles will ensure your social content is both engaging and eye-catching.
Whether you’re a beginner or have 0–3 years of design experience, understanding these basics can advance your work. Let’s elevate them below!
Key Takeaways:
Let’s explore the complete principles of design and understand how they shape great ideas!
When some elements come together in a dissimilar composition, contrast is formed. It’s a fantastic method of drawing attention by managing the visual flow. You can contrast size, weight, color, or texture in a way.
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Balance relies on the page’s weight of a visual composition. There are two types of balance styles. Symmetrical style displays the identical visual composition, and the asymmetrical version has the unequal visual weight.
Proper balance shapes equilibrium, while imbalance can create tension. Thus, you should organize all design elements, such as typography, colors, images, shapes, and patterns, to create visual harmony.
Emphasis is drawn to focus on particular area compositions. It underscores the key element of the design you wish to convey, making it stand out and able to grab the viewer’s attention.
You can achieve these basic principles of graphic design by using differences in size, color, contrast, or placement of elements. Without emphasis, your design may lack a vivid focal spot and appear cluttered.
Simply put, proportion shares the consistent size and elements within a design. It signals the most important key and the least notable one at once. In a way, larger elements are more legible and important than smaller ones.
According to the Interaction Design Foundation, visual hierarchy is the arrangement of design that directs the viewer’s eye across the information in a specified order of priority. This is one of the 12 principles of graphic design that can be used for a project’s titles and headings.
The page’s title should be recognizable as the most crucial element of a page. Meanwhile, headings and subheadings show their relation to the importance of the title and body copy.
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Generally, repetition is one of the key principles of graphic design that reinforces a great idea to add cohesiveness to a design. It involves the intentional reuse of visual elements, such as colors, shapes, lines, textures, or typographic styles.
The interval between repetitions can evoke rhythm to boost a visual flow throughout the project. It also creates power to lead the viewer’s eye around the design. There are five types of rhythm. Content Beta explains that different rhythms target different feelings and moods.
A pattern is a set of standards that involves the repetition of multiple design elements. This is one of the 12 principles of graphic design that add texture and flair to visual composition. Patterns can be both natural or geometric.
White space, also referred to as negative space, is a blank spot that has no design element. It’s not merely white; a plain-colored background also serves as negative space. While it looks clean, white space lets elements ’breathe’, making the design uncluttered.
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Movement is the way a person’s gaze interacts across design composition. It adds a dynamic touch to a design by leveraging perfect lines, shapes, and element placement. At this point, designers can do repetition, contrast, and hierarchy.
Design should not be dull; variety makes the action interesting. Leveraging elements like juxtaposition and contrast is the most straightforward approach to accomplishing a diverse variety.
At its core, unity refers to a touch of integrity throughout the artwork. It guarantees that the whole design part works cohesively to create a visually appealing composition.
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In essence, these 12 guidelines focus on both the visuality and utility of graphic design. As a designer, mastering graphic design principles is the best way to make your project impactful and visually appealing. To make your idea stand out, following the perfect graphic design font collection is a must.Zarma Type is your go-to option for a vast selection of fonts. There’s something for everyone. Also, you’ll get a seamless experience in crafting standout creations with our font collection at affordable prices. Let your ideas run wild and grab $1 deals now!
