AI-powered tools now allow designers to execute ideas with plain, intuitive prompts, shifting how design gets done. With its fast transformation, graphic designers must stay ahead of the future of graphic design with AI.
As a professional font provider, Zarma Type explores how AI is shaping the design world and where typography still plays a critical role in this discussion.
Key Takeaway:
According to Creativebloq, Grant Hunter, Chief Creative Officer at Iris, explains how they use AI, ”We use it for more general exploration and experimentation”. Agencies now embed AI-powered tools into their creative design process as collaborative partners in the creative journey. Here is how AI generally influences the industry now.
AI has evolved far beyond handling admin work like feedback collection and follow-ups. Today, it streamlines technical processes such as image resizing, background removal, and even color and layout suggestions. This saves valuable time while reducing repetitive labor, allowing designers to focus on the higher-level creative tasks.
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AI enhances exploration through quick generation of multiple design mockups, typography options, and color palettes. It empowers rapid ideation while maintaining consistency across assets, improving the design process, and acting as a springboard.
Whether it’s experimenting with ideas, refining concepts, or translating creative direction across disciplines, AI plays a role in literally and visually making sure everyone is on the same page.
The hyper-growth of AI in design is impressive, but it also raises concerns. With tools becoming more intelligent and capable, the role of graphic designers must evolve to stay relevant, from hands-on creators to strategic thinkers who guide AI systems toward innovative outputs.
Helen Fuchs, the Executive Director of design at ustwo, says, ”We are being asked a lot by clients to explore and think about the future of interfaces and experiences in an AI paradigm.”
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Several trends are emerging that signal where AI is headed in design as follows.
The tools will serve not just for speed but to support conceptual thinking and customization in design execution.
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Let’s not sugarcoat it! AI also comes at risk and it’s quite concerning the industry.
In some cases, incomplete, biased, or obsolete prompts lead to irrelevant results. Designers may spend more time correcting AI outputs than creating from scratch. There’s also the risk of misleading data or visual inaccuracies from the machine-learning models.
AI’s patterns still can’t rival human creativity and divergent thinking. Even at its most advanced, it risks producing homogenized results. To avoid creative flattening, designers must guide AI, like thoughtfully selecting typography, to strategically uphold brand identity and readability.
Its open access is very concerning since it trespasses ethical considerations using creative exploration reasonings or blurred lines that occurred between GenAI design and original craft.
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AI immensely transformed the graphic design industry, where collaborative potential with designers emerges more apparent. The vast potential of efficacy and creative exploration still relies on the human artistic touch to maintain brand strategy and design excellence.Solid typography choices play a crucial role in the process of maintaining your design’s consistency and resonance with the audience. Select versatile fonts and refine your GenAI design creation with Zarma Type’s collection.
