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How AI Can Influence Workflow in Font Design Process?

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Despite the complicated discussion about AI and design, using artificial intelligent in design workflows seems to offer some benefits. Designing a font is a meticulous process, and some steps could get improvement with AI. 

How can designers incorporate AI in the workflow while keeping the personal touch?

Important Elements in Font Design

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Designing a font requires vision: what is the purpose of this font? What type of media and user who would benefit from it?

Creating a clean, humanist font for media, for example, is different from calligraphic font suitable for branding and elegant design. A designer must think about the possible applications of the font, including for mobile apps, website banners, and posts in various social media platforms.

Designer must also think about the typography elements. The baseline, kerning, character hierarchy, alignment, cap height, and ligature must communicate the vision for the font. There is also a lot of research in finding the right font references and pairings.

Can AI Benefit Font Design Process? 

design workflows

Font workflow design online can definitely benefit from AI. While the design process itself still needs meticulous personal touch and skill, you can use AI to smooth some steps, such as:

  1. Reference and Ideation

You can use AI to find rough ideas and basic references about the visual “feeling” of a font. For example, you might type “fonts that represents fluidity” or “font that visualizes burst of enlightenment”. The results will give some basic references as your starting points.

  1. Font Pairing

Finding the right font to pair with your design can be complicated. With AI, you can get a handful of font pairing references at once. It will shorten the process to find the best references for font pairing, especially if you design multiple fonts.

  1. Shortening Routine Tasks

The workflow process in font design also involves routine tasks, like creating the italic, bold, and italic bold versions of a font. You can use AI to shorten the time in these tasks, allowing you to focus on more personal design tasks.

  1. Tool for Experimenting

AI can be a good tool to experiment with various ideas and combination. You can mix and match random ideas in a more structured way and get references that can be developed further.

Are There Risks in Using AI for Design Workflow?

design workflows

There are some concerns about using AI in the workflow system design. For example, AI is perhaps not an ideal solution for consistency. When you look up references, you may encounter examples that do not exactly match your design requirements.

There are also problems from the sources AI use for references. At some point, AI probably would use low-quality font designs as its sources for your inquiry. It will impact your digital references, especially if you design multiple fonts. Designers still need to be vigilant about the results and how they would use them.

Finally, designers still need to consider the personal elements of custom typography. Clients who want specific values represented in the fonts will not be satisfied with generic AI results. Designers still need to collaborate closely with the clients to create high-quality results.

Roles of Designers in AI-supported Font Design

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The development of AI brings endless possibilities in the future, but designers still have important roles in font design workflows.

AI can help in sparking inspiration and bringing references, but designers still need to use artistic skill to realize the ideas. Designers must work with both the clients and typography design elements to create precise, sophisticated results. The fonts must nail the typography elements and what they communicate.

Designers must also be vigilant about copyright and other related legal matters. AI may draw its sources from copyrighted fonts, which demand you to be more discerning when choosing references.

Solution for Professional Font Design

AI might offer benefits in font design process, but you should be more discerning about various creative aspects. If you need a custom font with forms and characteristics catered to your needs, consider ordering a professional service like Zarma Type.

Choose from a collection of fonts by Zarma Type, from playful display fonts to sleek, geometric sans serif families. You can also book a custom font design service, and everything you need to communicate will be translated directly into the fonts.

AI has potentials to support design workflows in creating fonts. However, make sure you involve designer’s personal touch and creativity. They will fill all the design gaps and custom details that AI cannot fulfill.

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