A logo is the groundwork of your visual branding and a critical component of brand identity. According to Manypixels, “It’s also one of the key pieces of brand building.” So how to create an excellent logo design? What are practical brand logo design tips to follow?
This asset requires harmonizing branding design elements. So, we provide actionable tips and considerations for you in this article.
Key takeaways:
Brand identity (all visual elements) is a key component of your logo. Understanding your brand foundation is a pivotal step before sketching your logo design.
Create a mind map of your brand values, explain your business’s strong “why,” the values you offer, and your brand’s unique offering. These indispensable brand identity logo design tips will help you conceptualize and solidify a strong brand identity.
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When conceptualizing a brand logo design, you need to consider at least the following elements, from the tangible to the intangible ones. On the other hand, always revisit your brand foundation while navigating each element and design process.
“The logo becomes a visual representation of the business’s values and emotions in a single glance. Simplicity is key for memorability and adaptability across platforms.” Yaya Aaronsohn, Head of Brand Maker at Wix.
These are about being easily understood, recalled, and recognized. Start with a clean sketch that highlights your brand’s core idea. Use simple composition, strategic colors, timeless and versatile typography, and unique yet modest graphic elements.
Example: pairing sans serif or another font with simple lines and a pared-down color scheme for the background.
✓ Test recall with a quick-glance test among peers.
✗ Intricate visuals that weaken recognition.
These are fundamental principles of logo design since it appears across diverse media, screen sizes, and platforms with various colors. Ensure its visual legibility and quality are applicable for different needs.
✓ Design in vector format for infinite scalability.
✓ Test its versatility and scalability by doing mockups across media.
✗ Too many details that get lost in smaller sizes.
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Shopify says, “Designing a timeless logo requires creativity, research, and a clear understanding of what you want it to accomplish.” Execute these brand logo design tips by leaning toward the classic concept as it transcends time.
✓ Learn more about classic brand logo design during the inspiration phase.
✓ Seek feedback on its long-term potential.
✗ Relying on trendy elements that risk early obsolescence.
Ensure that the brand logo design could appropriately appeal to the target audience and represent your brand and industry well for better message delivery and reputation.
✓ Observe how competitors align their brand identity (what’s working and what’s the gap) while researching for concept inspiration.
✓ Collect feedback from your audience via surveys or polls.
✗ An unaligned design may deliver the wrong message.
Understand each color’s associations and emotional effects. This improves resonance with your audience, brand alignment, and compatibility on platforms.
✓ Explore color palettes, combinations, and color space.
✓ Use tools like Coolors or Colormind for inspiration and testing.
✗ Poor color combinations can compromise brand cohesion and professional appearance.
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Choose legible but distinctive fonts that complement other graphic elements and do not complicate or overpower them.
✓ Explore typefaces that match your brand personality and values (from competitors, libraries, or creative asset marketplaces).
✓ Experiment with the typeface options to ensure readability and consistency.
✗ Relying solely on aesthetic appeal may result in illegibility.
Icons and symbols carry visual weight and aid memorability. They must be clear, original, and relevant.
✓ Ensure their clarity, balance, and cultural appropriateness.
✓ Brainstorm about what matters and why.
✗ Using stock or clip art risks your brand’s originality; culturally insensitive ones provoke the wrong perception.
A well-refined logo should be aesthetic and reflect intangible brand qualities and values that leave a lasting impression.
Ensure consistency of your brand identity by creating a logo usage guideline. It should define acceptable logo use, brand color palettes and fonts, and your communications tone. It’s a step often highlighted in expert branding tips logo design frameworks.
Alos Read: Create a Strong Brand: Font Choice Matters for Branding
Your logo is a silent ambassador of your values. By applying these brand logo design tips and principles thoughtfully, you’ll create a timeless mark that resonates across platforms. Explore the Zarma Type collection to elevate your logo design with versatile and character-rich fonts and help your brand communicate with clarity and style.
