The role of packaging is more than just wrapping. It influences purchasing decisions, brand awareness, and sustainability. For a designer, it sparks both opportunity and exciting challenges. Let’s explore the key elements of packaging design trends in 2025.
Minimalism often becomes the top selection of packaging design. Many old brands renew their packaging to a simpler look. This layout is famous for its clean lines, less decorative elements, and the emphasis on product information using bold typography. Minimalist packaging design can stand out among other packaging with flashy graphics due to its clean look.
Apple adopts a minimalist layout in its packaging design. They use white as the primary color, with product details printed on the top of the packaging. The written information is only limited to the name of the product, which is written in simple typography. This results in a premium brand identity.
Fruity colors are often used to radiate a cheerful energy to a packaging design. The popular selections for this packaging trend are citrus, cherry, and blueberry, which have vibrant and saturated color hues. This color palette is extremely popular for skin care, candies, and fruit beverage products.
With their bright and inviting vibes, fruity colors can draw interest quickly and leave a fun impression on the product. Whether you combine this color palette with playful patterns and bold typefaces or keep it minimalist with less decorative details, this color serves equally the same uniqueness and attention-grabbing effect.
Besides playing with layouts and colors, you can also benefit from the cutouts of the packaging. Allowing the part of the product to be visible through the packaging will make the product more interesting to customers. It also helps to inform the texture, pattern, or color of the product directly through the eyes without having to take a guess or open the packaging.
Beyond its functionality, cutouts also add aesthetic value to the product. This is where you can creatively reflect the product identity with the cutout shapes. For example, you can use a raindrop cutout shape for a raincoat product or a floral shape for organic skincare products. This kind of packaging trend usually minimizes details to avoid clutter.
In contrast to minimalist design packaging, whimsical prints combine vibrant colors with funny patterns to create a break-free and playful impression of the product. This product packaging embraces creativity through every exaggerated detail, making it a popular packaging design selection for brands that target younger generations as their customer.
This design features amateur-looking illustrations, doodles, distorted patterns, or sticker-like elements with display fonts. It may sound too much, but if it is thoughtfully designed, this packaging will be a clever tool that can reflect youthful brand identity, and customers can recognize the brand just from the packaging.
Being another packaging design trend in 2025, iridescent displays a spectrum of colors, mainly pink, purple, and green. This packaging usually has a glossy, appealing finish and gives a futuristic twist.
Iridescent packaging reveals a luxurious tone, making it popular in the beauty and fashion industry. A wonderful combination of fantasy and science fiction-like complexity gives this packaging a unique experience that distinguishes it from other trending packaging designs.
Design is so much more than just the visual composition. Apart from being the protection and marketing tool of the product, packaging can also transform it into other functions to support sustainability.
For example, you can design a cereal box with a certain pattern inside so the customers can turn it into a drawing paper. This way, the box will not just be thrown away after use; it can also be reusable. This detail promotes a fun customer experience.
In recent years, eco-friendly packaging has been increasing in an attempt to combat climate change. Both brands and customers are becoming more conscious of how harmful waste can be to the planet.
As a designer, the most impactful action is creating biodegradable packaging made from plant-based materials that can be broken down naturally by bacteria or fungi. You can also use neutral color palettes, which require less ink for printing.
Following trends is a strategic action to stay relevant and attract attention from customers. Make sure to incorporate the key elements of packaging design trends in 2025 for another innovative and fun design experience.
