Font Choice Matters for Branding: some brands are so attached to our brains, like Google, Disney, FedEx, or H&M. These brands don’t use so many colors or elements, yet they are very powerful in shaping the brands’ identities. That’s what makes font choice so important.
Perfect font choice is indeed powerful enough to create a strong brand identity. For some reason, font can also raise certain feelings and leave a strong impression on people. So, how can font choice matters for branding? How can you choose the best font for your brand? This article will discuss why font choice is significant, how font affects perception, and other useful info about the importance of font choice for branding.
When it comes to branding, fonts are more than just letters. They become a tool of communication as well as a form of art. By choosing fonts, designers try to evoke certain emotional responses and create a unique composition that visually stands out.
Different types of fonts convey different moods, tones, and meanings as well. For example, designers won’t use script fonts when they want to sound professional and elegant. On the other hand, if they want to sound modern, quirky, or fun, sans-serif fonts are the best choice.That is why some fonts are known as modern fonts, playful fonts, or even futuristic ones. Font choice matters for branding. They are central to branding. They become the identity of your brands, and they are how customers recognize and connect with your trademark. Font choice can make you stand out in the crowd.
Font choice is very powerful because, as stated before, it can raise certain feelings and emotions. They also leave a certain impression on customers. Choosing the best font for branding is vital if you want to define identity, build trust, stand out, and, of course, enhance your branding.
But how does font affect customer perception? There are some points that give fonts the power to influence and emotionally connect with customers. First, fonts tell the personality and credibility of our brand.
Financial companies or luxury brands are more likely to choose fonts like Times New Roman or Helvetica as they appear more professional and trustworthy. On the contrary, Comic Sans or Rounded Sans appeals to be more casual and approachable.
Font choice echoes different tones and emotions through their styles, spacing, readability, and boldness. For example, brands like Google and Apple use Sans-Serif fonts because they convey simplicity, clarity, and modernity. The spacing and boldness must also fit together to serve the desired purpose.
We may have heard Serif and Sans-Serif fonts but fail to understand what makes these two different. Quite simply, Serif fonts feature little dashes or feet on their characters, while Sans-Serif fonts don’t. Compared to Serif, Sans-Serif tends to look more modern and fashionable.
However, both are most commonly used for brandings. Each comes with so many font styles one will certainly work for your brand. Some types of Serif fonts are Goudy Old Style, Rockwell, Didot, Helvetica, Optima, Franklin Gothic, Avenir, and more. Some kinds of Sans-Serif are Proxima Nova, Futura, Public Sans, Amore Elegant, Open Sans, Spacia, and more.
Because font choice matters for branding, you must choose which is best between the two for your brand personality. To decide the best one, stick to these rules.
Instead of using one font type, some big brands marry two or three fonts, and they work magic! Some examples of brands using two or three different fonts are LG, MTV, and Commonwealth Bank. Font pairing is like mixing and matching your clothing. You need to know which fonts look good together and how they represent your brand.
To set two complementary fonts for your branding, here are the tips:
The first rule in font pairing is creating a not-too-much contrast. Even with the difference, your fonts should complement each other while maintaining their sense of individuality. You can create contrast in style, weight, or size.
Yes, abundant font choices are so tempting but keeping it simple is way more important. Stick to two or three fonts maximum. Limiting fonts in branding is crucial. Using too many fonts will look too busy and unpleasant for your customers.
When you need clarification on the font pairing idea, you can start with fonts from the same family. Then, create the contrast using a range of weights, styles, and variations.
You can use a header or display font for a brand logo or a call-to-action dial and pair it with a more neutral and simple font.
Opting for trends or timeless fonts is homework. However, deciding which one is best once again depends on your brand. To help you decide which works best for your brand identity, here are some advantages of trends and timeless fonts.
Because font choice matters for branding and you convert art in your branding, make sure you follow these dos and don’ts standards in selecting fonts.
Make sure your font is compatible with your brand’s personality. You may choose a cursive and lively font for children’s brands like toy companies or kids’ barbershops or bulky face to look sophisticated.
It’s best to stick with one to three font styles for your branding. Using too many typeface styles may confuse your customers. Keep your brand identity intact with simple and tight fonts.
Giving your customers a hard time reading and understanding your brand text is definitely not on the list. Hence, readability and legibility are important. Use appropriate sizes and colors to make your brand conspicuous.
Before finalizing your font choice, make sure they are not limited to one medium. Your fonts should be suitable and responsive on different devices and platforms. You can use tools like Font Squirrel or WebAIM to confirm your fonts are web-friendly.
Never use more than three fonts. It is best to stick with one or two fonts when it comes to brand. Using too many fonts makes your brand look messy and unprofessional.
Even though trends fonts offer a sense of up-to-date, consider selecting timeless ones so that your brand won’t go easily out of style.
Never sacrifice readability with decorative fonts. You need to make sure your audience can read see your content and remember it in a blink.
Yes, choosing the best font could be overwhelming, especially concerning branding. Therefore, stop giving yourself too many options.
Font choice is how you want to tell a story or message to your customers. Different font styles echo elegance, boldness, power, playfulness, and many other desired attributes. Find the best and right font to show your brand’s identity, personality, and values.
For that reason, you must understand the tone of your brand and what emotions you want to evoke. While Serif fonts are associated with reliability and tradition, Sans-Serif fonts offer modernity, simplicity, and cleanliness. When pairing fonts, create a balanced hierarchy and maintain harmony. Font choice matters for branding, so make sure to communicate your brand, values, and personality by choosing the right one. Be unique and timeless. Leaving a deep impression on your audience is certainly important.
