Kinetic typography is not a new trend, but current technology and digital era allow us to utilize it better. You can use it for branding strategy, especially in digital platforms like mobile devices, websites, apps, and video platforms.
Kinetic typography is an animation technique that combines texts with movements. First emerged in the late nineteenth century, kinetic typography has gone through long development process.
The earliest example of moving texts was utilized by French film director George Melies in 1899, but modern cinema only started using the trend again in 1959. Alfred Hitchcock’s North by Northwest used flying text effect on the cinema screen; a creative product of designer Saul Bass.
With the development of digital and software technology, you can create more sophisticated moving texts. Kinetic typography Final Cut Pro software, for example, allows designers and common users to utilize this effect in their projects more easily.
Movie credits, music videos, and digital ads often give great kinetic typography examples. Take a look at some of these creative projects:
One of Steven Spielberg’s masterpieces from the early 2000s, this movie has a creative use of moving texts in its opening credit. The animated sequence shows the names of the cast and crew in dynamic styles. They appear, move, and disappear following various little scenarios that depict the film’s plot points.
This lyric video for Sami Yusuf’s song Wanderer smoothly combines animation with moving texts. The texts not only appear and disappear, but also move accordingly with the movements of the objects in the animation.
When iPhone launched the trailer for its X series, audience’s eyes were treated with creative use of moving texts. The dynamic movements and font designs help highlighting each of the product feature. A great way to capture attention and create positive impression.
Another lyric video example, Atlas by Coldplay featured a combination of moving texts and images. The texts appear in dynamic ways based on the image layout on each sequence. The texts are also timed carefully so audience can follow along with the singer.
Keep Up ad by Honda has a simple concept, but the moving texts add a unique touch that makes it interesting. It emphasizes the “keeping up” theme by making words appear following the fast beat.
Digital branding can benefit from kinetic typography, as shown by the previous examples.
Software allows you to recreate various styles of moving texts to put on websites, apps, and digital portfolio, among other things. There are three types of moving typography that you can create for branding purposes:
This kinetic typography style moves along the plane to add visually dynamic touch. The words can move to the left, right, up, or down.
This kinetic typography animation involves changes on the letters themselves. Instead of moving around, the words transform and change in real time, making the texts more alive.
This style of moving texts is similar to scrolling typography, but they are more flexible and fluid. The distances, sizes, and positioning of the texts can actually change with the shifts of each sequence.
Try utilizing these effects in your digital ad, and see how much they impact your branding.
Kinetic typography is a great addition to branding strategy. Its dynamic nature communicates innovation and creativity to your audience. They will get more positive impression toward your brand, especially if your product or service is in fields like technology, design, digital service, art, and education.
Moving texts also attract attention more easily. For example, using texts with special effects on your website preview page will attract people to enter and browse more pages. Social media content with kinetic typography is also more “shareable”, which increases the views and audience.
Make your content more attractive with creative, distinguished fonts from Zarma Type. For fun, casual branding theme, you can try fonts like Malinton or Malrin. For more serious presentation, try geometric family font like Nebulica or sans serif-based font like Megren.
Zarma Type is a great source for your kinetic typography materials. You can also order a custom typeface to make your moving text effects more attractive and personal for your branding!
