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Graphic Artist vs Graphic Designer: Which Role Fits You Best?

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Is a graphic artist a designer? At first glance, the two may seem alike, but they are in fact quite different. Through this article, we will break down the key differences between a graphic artist vs graphic designer. It will also show how both play distinct yet important roles in the creative world. 

Key takeaway:

  • The main focus of graphic artists is visual expression to convey emotions, stories, or abstract themes.
  • Graphic designers focus on creating visuals that communicate specific messages and meet brand or client needs.
  • Graphic artists may work as illustrators, animators, or concept artists, while designers pursue roles like brand identity, marketing, UI/UX, or web design.

Graphic Artist vs Graphic Designer: Key Differences

Generally, a graphic artist creates visuals to convey stories or emotions, while a graphic designer designs content with a specific purpose set by clients. Below is a more detailed key difference between graphic artist and graphic designer.

ParameterGraphic Artists Graphic designers
Main FocusVisual expression to convey emotions, stories, or abstract themes.Visuals that communicate specific messages and meet brand or client needs.
Goal Produces illustrations and original artwork.Develops practical visual solutions and graphics for commercial use.
Software UseAdobe Photoshop, Adobe Illustrator, Sketchbook, Sketch, and Procreate.Photoshop, Illustrator, CorelDRAW, Adobe InDesign, Premiere Pro, Sketch, Procreate, and Figma.
ApproachWith imagination and personal creativity, focusing on artistic expression. By applying design skills and knowledge to achieve clear and functional communication goals.
Elementsillustrations and visual storytelling.Layout, color schemes, typography, and imagery
MethodsUnconventional methods and may not strictly follow design principles.Adheres more strictly to design principles and theories.

Job and Career Perspectives

Graphic artist vs graphic designer take different paths in terms of jobs and careers. Here is the breakdown.

1. Work Style

Graphic artists often work independently to explore their style. Meanwhile, graphic designers collaborate on commercial projects following client briefs.

2. Main Duties

Graphic artists create unique visuals reflecting their personal style, often for media or marketing. In contrast, graphic designers produce clear and engaging work that builds brand identity, follows industry standards, and meets client needs.

3. Qualification

Graphic artists do not always need formal education, as they may specialize in various fine arts disciplines. In contrast, graphic designers typically require a degree or certification in graphic design or a related field.

4. Classes/Courses

Graphic artists may study animation, digital arts, drawing, or interactive media. In comparison, graphic designers often focus on design principles, digital design, printing, web, marketing, and business for professional work.

5. Salary

In the United States, graphic artists earn an average of $21.83 per hour. Meanwhile, graphic designers typically earn slightly more, averaging $23.32 per hour.

6. Job Outlook

The job outlook for graphic artists is projected to grow 2%, while graphic designers in advertising and marketing may see a 6% increase between 2024 and 2034.

Also Read : 10 Best Marketing Strategy for Graphic Designers

Similarities Between Graphic Artists and Graphic Designers

Even though they’re not the same, both graphic artists and graphic designers share some similarities.

  • Qualifications: Bachelor’s degree in graphic design.
  • Visual Communication: Creativity and strong visual communication skills.
  • Software Tools: Adobe Illustrator, Adobe Photoshop, Sketch, and Procreate.
  • Formats: Print and digital media.
  • Skills: Creativity, active thinking, visual communication, and digital arts.
  • Techniques: Mood boarding, design principles, and art principles.

Also Read : How to Create a Graphic Designer Portfolio That Attracts Clients

Skills Required and Career Opportunities

Graphic designers vs graphic artists possess different but related skill sets. Graphic artists use drawing, painting, illustration, and digital art to create original and expressive works. Meanwhile, graphic designers need expertise in design software, typography, layout, and color theory to produce visually appealing designs that communicate messages effectively.

Career opportunities for graphic artists focus on creative expression and original artwork, leading to roles such as illustrators, concept artists for films or games, animators, comic artists, and fine artists. 

Graphic designers, on the other hand, address communication challenges for clients or brands, with opportunities as brand identity designers, marketing designers, packaging designers, UI/UX designers, and web designers.

Also Read : Visual Identity vs Brand Identity: A Complete Quick Guide

Example of Work

Graphic artists and graphic designers do not produce the same types of work. Here is the breakdown.

Graphic Artist

Here are example works from graphic artists.

1. The Incal series and Arzach by Jean Giraud

Arzach by Jean Giraud | Source: wikiart.org - Jean Giraud
Arzach by Jean Giraud | Source: wikiart.org – Jean Giraud

These works showcase a seamless blend of science fiction and fantasy, inspiring generations of comic artists and filmmakers.

2. Spirited Away by Hayao Miyazaki 

Spirited Away by Hayao Miyazaki | Source: Studio Ghibli
Spirited Away by Hayao Miyazaki | Source: Studio Ghibli

These works successfully capture emotion, movement, and atmosphere, creating an immersive experience for the audience.

Graphic Designer

On the other hand, graphic designers focus on communication and functionality. Below are examples of work from graphic designers.

1. Nike We Run Campaign by Jon Contino

Nike We Run campaign by Jon Contino | Source: pinterest.com - Behance
Nike We Run campaign by Jon Contino | Source: pinterest.com – Behance

This project showcases Contino’s signature hand-drawn typography and illustrative style, creating a distinctive and energetic visual identity that captures the excitement and community spirit of the running event.

2. “I ♥ NY” logo by Milton Glaser

“I ♥ NY” logo by Milton Glaser | Source: pinterest.com - Phangea O
“I ♥ NY” logo by Milton Glaser | Source: pinterest.com – Phangea O

This work effectively uses simple shapes, vibrant colors, and expressive typography to convey emotion, identity, and a lasting cultural impact.

Also Read : Comparing UX/UI Designer vs Art Director in Digital Design

Which Creative Path Should You Choose?

Graphic artists vs graphic designers may seem similar at first, but their roles, goals, and approaches are quite different. Graphic artists focus on self-expression and original art, while graphic designers solve communication challenges for clients or brands. Knowing these differences helps aspiring creatives and business professionals make informed decisions.

If you’re pursuing a career that aligns with your passion or planning a project that requires the right expertise, knowing the distinctions between these two professions will guide you to the best choice. For creatives looking to enhance their designs, Zarma Type offers a variety of unique graphic display fonts, including serif, sans serif, and script. With fonts starting at only $1 and unlimited usage across digital and print platforms, it’s a valuable resource for both graphic artists and graphic designers. Check out the Zarma Type website for more details!

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