Did you know that choosing the right font for your brand is part of the bedrock of a cohesive brand identity? Typography is beyond text; it expresses your brand’s essence, delivering information, shaping interaction, and creating audience experience.
The fonts you choose play a crucial role in either strengthening your brand’s consistency or creating dissonance. Let’s explore how to make the right choice!
Key Takeaways:
Selecting a brand font requires careful consideration for consistent brand building. The following aspects are key to unlocking it.
Consider the following points as the part where you put the foundation, pillar, and backbone of your brand.
Also Read: Your Brand Logo Design Tips for Effective Branding
This allows you to narrow down the list options and number optimally. Start by limiting your font numbers to three, which serves to follow the hierarchy characteristic below.
While style matters, readability and legibility should be priorities. Determine the font function category first, then select the appropriate font style for effective message delivery.
The talk of how to choose the right font for your brand should be accompanied by actionable tips to walk you through the process. Here are the practical tips to guide your brand selection, covering inspirations to legal considerations.
Draw inspiration from how your competitors or homologues in the industry use fonts to express their brand identity. Then, explore additional resources such as online font libraries, design portfolios, or dedicated marketplaces to find unique collections with a familiar yet distinctive feel.
Also Read: Monochromatic Branding: The Power of a One-Colour Identity
Having more than three fonts hinders effective utilization and brand expression consistency. Aim for two is sufficient. Yet, picking three fonts allows you to complement each other in function and style for the text. This creates visual contrast and hierarchy for your graphic design.
Revisit alignment of your brand’s identity and assess the font’s technical aspects: weight, contrast, and also shape when choosing the right font for your brand.
According to BBC Science Focus, certain shapes and forms are highly interlinked to specific combinations and emotions, so it’s important to carefully consider your font’s basic shapes. For example, sans-serif impacts a positive, dreamy impression.
Check that the typography sizes, weights (bold, thin), and styles (italic, alternates) are compatible across print or screen platforms for proper readability. Chittlesoft also explained the importance of abiding by the Web Content Accessibility Guideline to ensure your text is easy to access for everyone.
Understand about free, open-source, and different paid font licensing types. Each requires certain legality to its purpose (web, print, and commercials). Ensure you have the correct license for your intended font to avoid legal issues.
Also Read: How to Create Eco-friendly Branding for Your Stationery Business
Some brands followed the tips on how to choose a brand font but forgot about the key considerations. They did not realize the following pitfalls that crushed their efforts.
What becomes popular often meets people’s basic needs, and at the same time, it inspires them. However, chasing only what’s trending risks the longevity and consistency of your brand identity.
Malou Verlomme, Monotype’s type designer, said, “Trends may not apply to your brand, and you shouldn’t feel pressure to follow trends just because that’s what everyone else is doing.”
A lack of contrast and poor hierarchy, or crumpled spacing and uncluttered combination, confuses your brand message delivery. It potentially disconnects them from your brand.
Tackle these issues by leveraging tools like font pairing tools, or opt for consultation with typography designers to optimize technical quality consideration.
Overlooking the need to choose fonts with a certain level of contrast and clear letterforms risks losing potential users with visual impairment and significant inclusive impact that sets your brand’s reputation.
Also Read: Minimalist vs. Maximalist Branding: Finding the Perfect Typeface for Your Identity
Your brand font is what connects you with your audience. Thus, proper font choice will surely affect the consistency and cohesiveness, which influence people’s perception of your brand. Zarma Type serves you with a myriad of professional brand fonts to help you build optimal brand identity. Take a look at our collection and get yours right away!
