How to build a strong brand identity? The answer is not just about visual design, but also about authentic storytelling, internal culture, and digital interactions. Research from Sprout Social (2023) reveals that 51% of consumers believe a brand becomes more recognizable simply by responding on social media.
This research underscores the significance of actionable strategies for building a robust brand identity. Such strategies should go further than the basics, like colors or logo design. This article outlines practical steps for establishing a trusted, relevant, and sustainable brand identity in the digital era.
Key Takeaways:
Brand identity is like a business’s personality, instantly recognizable. It is not just about brand identity design, like a cool logo or catchy colors; many hidden elements determine a brand’s strength. This understanding is what makes identity stronger. Here are some ways to build it.
Infographics showing the list of steps for creating a communication strategy (Source: MailChimp)
A combination of communication strategies can build trust while maintaining an authentic image. You need to ensure a consistent brand voice across all channels. For example, Nike consistently uses the tagline “Just Do It” as a communication strategy to convey the value of limitless enthusiasm across various campaigns.
Interestingly, Label Insight’s study revealed that 94% of consumers are loyal to transparent brands, which also reflects the importance of consistent communication. Ultimately, this increases brand trust and strengthens long-term loyalty.
Building a strong brand identity is crucial for building consumer trust. Therefore, a practical step is to maintain a consistent voice and tone across all channels. Netflix achieves this through a consistent, casual communication style.
Importantly, these values should also be mirrored in the visual identity, ensuring that design elements reinforce the same message. According to a Marq survey, 68% of professionals say consistency drives revenue growth. As a result, brands can earn long-term trust and loyalty.
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Infographics of brand storytelling elements (Source: LinkedIn)
Utilizing authentic storytelling will engage more consumers. You can consistently showcase your brand’s journey and values. For example, Airbnb successfully strengthened its identity through the “Belong Anywhere” narrative, as this campaign reflects an authentic story about human connection and meaningful travel.
To reinforce this, BusinessDasher shows that 75% of consumers believe brands should use storytelling to succeed. By implementing this method, brand identity becomes more relevant, and consumer trust increases.
Digital interactions are significant because they expand reach and strengthen brand identity. You can maintain a consistent message across all digital platforms or social media. For example, Spotify creates ‘Spotify Wrapped’, which is successful because it provides an interactive user experience that drives high engagement.
Statista noted that 81% of marketers believe social media increases brand exposure. As a result, a more substantial brand presence can be achieved while fostering consumer loyalty.
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Five methods for collecting customer feedback (Source: Clootrack)
Integrating consumer feedback into how to build a strong brand identity creates a relevant and trusted brand identity. A practical step is to listen to community input and then translate it into concrete strategies. For example, Glossier developed its new product, ‘Milky Jelly Cleanser,’ based on customer feedback.
This is supported by DemandSage data, which indicates that 93% of people read reviews before making a purchase. This increases brand trust because it is perceived as responsive and connected to consumers.
Leveraging AI technology trends can strengthen brand identity by delivering more personalized experiences. AI can uniquely tailor interactions with customers. For example, Sephora has found success with its Virtual Artist feature, which allows users to try on makeup virtually.
According to the Data Marketing AI Institute, 36% of marketers now use AI technology daily, demonstrating its effectiveness in driving engagement and sales.
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Cultural branding components and brand culture (Source: Visio Chart)
Brand identity is strengthened when it connects with a society’s culture and values. Try presenting campaigns that align with critical cultural moments. For example, Coca-Cola’s Christmas ad, “Holidays are Coming,” is synonymous with American culture.
This example is supported by Deloitte data, which shows that 57% of consumers are more loyal to brands that care about cultural issues. Thus, the brand image becomes more relevant and trusted.
A consistently managed customer experience can help strengthen a brand’s identity. One practical step is to deliver personalized service across all your brand channels. As one of the best brand identity examples, Apple’s Genius Bar offers direct technical support, making customers feel safe and supported.
According to Zendesk, 72% of customer experience responsibilities lead to improved operational efficiency, which in turn earns long-term trust and customer loyalty.
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Talking about branding strategy is certainly not easy. However, the key how to build a strong brand identity isn’t just about a cool logo or catchy colors. It’s about how you communicate your brand and even deliver an experience to your customers.To make your brand communication speak louder, the right typography is essential to capture attention. Discover awesome fonts from Zarma Type to make your brand identity really pop. Curious? Check out our best font collection for branding design now!
